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Your website is your shop window. Is the light on?

A lot of small-business websites were built years ago and left alone: slow, awkward on a phone, hard to find on Google. Seventh Avenue Media rebuilds them for trades and service businesses. Custom, hand-coded, a fixed price in writing, and yours to keep.

Book a free site visit or talk to Greg: (850) 348-0759
Walk the avenue

A walk down Seventh Avenue

Every business on this street has a website, and a website is a shop window. Some are lit. Plenty went dark years ago and nobody noticed.

A dark window doesn’t look closed. It just makes the shop next door look like the better bet.

Keep scrolling. We’ll switch them on as you pass.Here’s what we found, and what we did about it.

Plumbing & Drains

Illustration · not a client

The plumber

Built in 2011 for a desktop screen. On a phone it’s a column of tiny blue links.

Relit: tap-to-call on every page, and it loads before they give up.

Ed Gutentag Photography
Ed Gutentag’s real old WordPress homepage: a drone still of a boat on green water, a script logo and a Menu button

Real work · Panama City Beach

Ed Gutentag Photography

Photographer and drone filmmaker, Panama City Beach. This was his real website. The scaffolding comes down just up the street.

Electrical

Illustration · not a client

The electrician

“Not secure” in the address bar and an intro that never finishes loading. People leave before it starts.

Relit: secure, instant, and the emergency number is the first thing you see.

Mechanic

Illustration · not a client

The mechanic

Old hours, “coming soon” since forever, no Google Business Profile. Google sends the job down the road.

Relit: real hours synced with Google, online booking, and a map that finds the workshop.

Landscaping

Illustration · not a client

The landscaper

A builder template, an ad for the builder, and “Your Site Title”. It looks like a thousand others.

Relit: their own look, their own photos, their own name on Google.

Not every window is lit yet.

One’s still dark, and Ed’s shop is behind scaffolding. Keep walking: the inspector has been round, and the strip-out starts just ahead.

Keep walking

Your website is the first job a customer sees you do.

Customers inspect your site before they ever pick up the phone. They don’t see the years of good work, only what’s on the screen. Here’s a typical builder-era site, given a site inspection.

None of these break the site. Each one sends a job to the next name on the list.

Illustration · not a client. A dated small-business website behind a dark shop window, marked with the six snags on the notice.

Notice of inspection

Site inspected on a phone, the way a customer sees it. Six snags found.

  • The phone number is a picture. On a phone, customers can’t tap it to call.

  • © 2016 in the footer. It quietly asks, “are they still trading?”

  • Pinch and zoom to read. Built before phones were how people look you up.

  • Slow on mobile data. People hit back and tap the next result.

  • No hours, no map, no reviews. Nothing tells Google or a customer you’re local and open.

  • The form goes to an old inbox. Messages land where nobody looks.

Want one of these for your own site? Greg does the inspection free and sends you the list in plain English.

Book a free site visit

Ed’s shop gets a new front.

This is Ed Gutentag’s real old homepage. Keep scrolling: we strip it out, frame it up and hand over the new one.Here’s how it came down, and what went up in its place.

Strip out

A WordPress theme on GoDaddy hosting. A slider, a logo and a Menu button. No phone number and no way to book on the first screen.

Frame up

Hand-coded from scratch and served from Cloudflare. No theme, no page builder, no plugins to patch. Structure first: what a customer needs to see, then how they book.

Hand over

Sessions, pricing and locations in the menu, with Ed’s phone number and “Book a session” on the first screen. Greg dealt with GoDaddy for him.

Ed Gutentag Photography’s new homepage: an aerial beach photograph, the line Hollywood Experience. Emerald Coast Memories., a menu with Sessions, Pricing and Locations, his phone number and a Book a session button. Ed Gutentag’s old WordPress homepage: a full-screen drone still of a boat on green water, a script logo, a play button and a Menu button, with no phone number or booking link.
Before: Ed Gutentag’s old WordPress homepage, a drone still with a script logo and a Menu button, no phone number or booking link.
Before. A WordPress theme on GoDaddy hosting. A slider and a Menu button.
After: Ed Gutentag Photography’s new hand-coded homepage with a menu, his phone number and a Book a session button.
After. Hand-coded on Cloudflare, with “Book a session” on the first screen.

“I had to keep up with him as opposed to wait for him.”

“Gregory took complete control of redoing my website … His ideas are fantastic … He is very fast … I had to keep up with him as opposed to wait for him … Gregory handled dealing with my host GoDaddy and I absolutely trusted handing it over.”

Ed Gutentag, Google review

See edgutentag.com (opens in a new tab)

What’s in the window, every build

Same list whether it’s three pages or thirty. The number of pages changes with the budget. The workmanship doesn’t.

  • Custom designDrawn for your business. No templates.
  • Hand-coded, fastA static site on Cloudflare. No plugins to break.
  • Phones firstWorks on a phone and for everyone, including screen readers.
  • Local SEOStructured data so Google knows what you do and where.
  • Google Business ProfileSet up and kept in sync with your site.
  • AnalyticsSee who visits and what they tap.
  • You own itYour site, your domain. Not rented.
  • Care plansHosting, SSL, backups and updates, handled.

A fixed price. Written down before we start.

No hourly meter, no surprise invoice. Tick a build and a care plan and the quote in the window fills itself in.

The build
The care plan a month, from month one

Quote

Seventh Avenue Media · Panama City Beach, FL

Date

Your quote
ItemPrice
Studio build5–7 pages, custom design, hand-coded$4,500
IncludedMobile + accessibility, local SEO, structured data, Google Business Profile, analytics. You own it.Incl.
Always On care planFrom month one$325/mo
50% to start
$2,250
50% at launch
$2,250
Greg Howard, Seventh Avenue Media
You
  • The price on the quote is the price you pay
  • 50% to start, 50% at launch
  • You own the site, the code and the domain

“I absolutely trusted handing it over.” Ed Gutentag, Google review

Book a free site visit

Three stops to a lit window

  1. Free site visit

    Send your web address. Greg goes through it the way a customer would, on a phone and in a hurry, and sends you a plain-English snag list. No obligation.

  2. Fixed quote

    One price for the whole job, in writing, before any work starts. Half to start, half at launch.

  3. Launch

    We build it, move your domain, set up your Google Business Profile and switch the lights on. Care plan from month one, and you own all of it.

Come in, talk to Greg.

Send me your web address and I’ll do a free site visit: an honest look at what your website is costing you, and what fixing it would cost. Greg Howard, Seventh Avenue Media

No website yet? Leave it blank and say hello.

The studio is in Panama City Beach, on Florida’s Emerald Coast. The name comes from Seventh Avenue in Cape Town, where it started.

Panama City Beach at sunset, seen from a golf cart A boardwalk to the beach in Panama City Beach A beachside street in Panama City Beach at dusk